Creative Director & Partner
Shelby, ACF’s Creative Director, is responsible for pushing every story, project, and creative element that comes from ACF to the absolute limit.
Being a nerd since childhood allowed Shelby to skip out on traditional design school and instead learn from the greatest teacher in the world - the internet. That type of “education system” taught him how to constantly adapt in the newly connected world.
Starting out by creating flyers for family and friends, quickly turned into bigger free-lancing gigs at both agencies and brands, which peaked when he helped introduced Skechers “Shape-Ups”, to the world.
He’s opinionated a lot because he cares a lot. Whether it's discussing the future of design, sharing relevant news articles with industry friends, debating who the Lakers should or shouldn't trade for, or playing you some super weird music - if you ask, he’ll tell you the truth.