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tim
donnelly
Managing Partner
With 20+ years in the soccer industry, Tim’s passion for the game and its culture has shaped strategic marketing for global brands. Today, he leverages his expertise to deliver strategic insights that create meaningful, lasting impact for clients and the sport.
shelby
erickson
Head of Creative
As ACF’s co-founder and creative lead, Shelby combines a tech-savvy mindset with bold storytelling to transform strategy into impactful action. Growing up playing street basketball, he understands the unifying power of sports. Shelby is passionate about ACF’s mission to make soccer accessible to all, using creativity to ensure the game belongs to everyone.
jason
cohn
Head of Strategy
With 30+ years of award-winning marketing experience, Jason has led global brand strategy and innovation, including iconic Nike campaigns and experiential events. Now a partner at ACF, he combines strategy and storytelling to create transformative brand experiences, fostering meaningful audience connections.
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