Nike Soccer: Retail Experience
Turning Commerce Into Connection
Nike’s retail vision has always gone beyond shelves and signage. The brand set out to create soccer experiences that transcend traditional retail driving emotion, participation, and connection in spaces once built purely for transaction. From flagship activations to neighborhood shops, Nike partnered with ACF to reimagine how soccer could live at retail and inspire action at the point of sale.
As Nike Soccer’s retail activation partner, ACF has spent over a decade designing and producing immersive environments that connect deeply with communities. From World Cup Viewing x Trial installations that brought the global game into local stores, to SCCRX LA experiences merging street culture with product storytelling, to the Kids Soccer Starter Kit that introduced first-time players to the game every activation shared one goal: turning shopping into sport and brand affinity into belief.
Working with Nike’s Brand and Retail teams, ACF helped transform retail into a living experience. Mini-pitches and turf trial zones turned fitting into play. Story-led merchandising balanced commerce with culture, while digital extensions captured player data and amplified local energy across Nike’s global ecosystem. This approach created what ACF calls “authentic retail energy” the moment where commerce meets culture and consumer meets community.
From Niky’s Sports cleat launches that redefined local soccer retail to SCCRX LA programs blending customization, influencers, and community storytelling, ACF built experiences that were visceral, social, and shoppable turning everyday stores into cultural touchpoints for the game.
Across Los Angeles and beyond, ACF helped Nike Soccer redefine how the brand shows up where fans live, shop, and play. By uniting trial, storytelling, and innovation under one roof, these experiences lifted engagement, sell-through, and brand love. For Nike, it was never just about selling boots it was about igniting movement, one player, one store, one moment at a time.
At ACF, we connect brands and consumers authentically, creating retail experiences that inspire action. Because to us, the goal isn’t conversion, it's connection.
